Firstly, there is no one set way to generate the perfect back linking profile, there are so many different ways that will be ideal for so many different websites; but, if you follow these steps, you should get there.
You don’t want to start building links to your website if your website isn’t optimised itself. You will be fighting a losing battle where Google won’t want to rank your website based on its user experience or general website health. So make sure it’s optimised by keeping it responsive, fast, user-friendly, easy to navigate (both for the user and for Google bots), meta data in order and other best practice SEO tricks!
There is no one set way to build links to your website. There are a number of different ways to build links and there are a number of ideal ways to do it for a number of different websites. The best way is to tailor the back links to the purpose of the website. For example, adding dental websites, to dental blogs and directories. Use Moz’s Site Explorer to grade the websites and prepare them for stage 4. Ensure that you include multiple pages in your strategy, e.g. finding a teeth whitening blog would make sense that you link back to your teeth whitening page. Remember what link anchor text you will use when building your links. Having a bunch of keyword links is too spammy, you need to make sure you’re linking genuine words from genuine sentences back to your site. Bear in mind, that link building is about quality, not quantity. So when choosing websites as a part of your strategy make sure you choose websites with a high domain and page authority! Remember to include
Quality content is key when creating a good back link profile. Copying content from other blogs will be picked up on by Google. We don’t know for sure if Google will penalise the sites linked back to, but they may not give any significant link juice to the linked pages as a result. So we would recommend steering clear! The content has to be relevant to the website, and ideally, should be genuine information that you would like people to read. After all, Google don’t want you to build links for them, they want you to build links so users can find you easier when reading through information about you online.
Once you have found the websites you want to submit your content to, you should use Moz’s Site Explorer to categorise which sites are most valuable. You should also categorise what web page you want to add a link back to depending on the type of website you’re submitting your content to. As mentioned earlier, you should be submitting a teeth whitening blog, linking to a teeth whitening page to a teeth whitening blogging website. Once you have categorised each page, as detailed in your back link strategy you should be building the links as follows:
Share your articles on social media! Have links pointing back to your site from your posts, they may not always pass link juice, but we have reason to believe that Google detects the active social signals and takes them into account.