Social Media

Social media sites are like cocktail parties, don’t just turn up and start talking at people you don’t know.
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Everyone’s talking about it

Use social media to win the hearts and minds of patients

Social media is still the new kid on the block – exciting, with bags of potential, but a bit of an unknown quantity. If you’re about to dive in – or already have – It’s important to be realistic when setting marketing goals; it’s not going to generate instant results, like PPC would.

Above all, social media is a fantastic branding tool for a dental practice, it showcases your intellectual leadership, humanises staff and familiarises the practice (great for nervous patients) and can help to improve customer satisfaction, and retention.

Social media offers you the chance to spread the word about what is unique about your practice and why your patients should (and do) choose you, over your competitors.

We firmly believe that there is no-one better placed to run your social media campaigns, than yourself. Our interest lies very much in training you and your team to manage your social media pages and build a strong following.

Whether it’s a post, pin, tweet or other, our social media savvies will advise what to say, when to say it and on what platform to say it on. We work to Pareto’s 80/20 rule, with 80% of our posts relating to ‘social’ affairs, and only 20%, business matters.

But, if it’s someone to take it all off your hands you’re after, we can do that for you too. Our social media management packages are managed in-house by our marketing team and promise to deliver you a professional and assured presence that will impress both your patients, and the search engines.

Social media – what’s right for your practice?

Social media marketing is word-of-mouth marketing at its core – the tricky part is executing and creating the “buzz” that drives it. Quality content is content created for humans by humans.

Always think about what your patients would want to read and what they will get value out of and ultimately what they will want to share with their friends.

We focus on the four main areas of social media

  • Facebook

  • Twitter

  • Google Plus

  • Pinterest

Social media set-up and design

£250+VAT

If you’re going to promote your business across social media sites, do it professionally. Nothing screams unprofessional quite like an incomplete or poorly designed profile.

Our team will get you set up on Facebook, Twitter, Google+ and Pinterest and design the social media pages in line with your practice branding for a one-off fee of just £250+VAT. Then you’re all set! You can either choose to manage the pages within the practice, or, consider one of the following two management packages that we offer;

Social media lite

£150+VAT set up fee, £275+VAT monthly

Our social media lite package is perfect for practices looking to maximise the potential of social media on arguably the most valuable platform for dental practices, Facebook. Not only will our team set up your profile and design a custom Facebook cover photo, interviews will be conducted with staff over the phone to gain a real understanding and ‘feel’ of the practice ethos. This will be invaluable when we come to post on your behalf.

You will have regular contact with your social media account manager, who will also be responsible for monitoring your online reputation across other dental feedback sites such as DentistFinder.net, Google+ Local and NHS Choices.

Sit back and watch your page likes grow – we’ll do the rest!

Social media management and training

£500 +VAT set up fee, £450 +VAT monthly

Want a professional, regular and marketing focused presence across all of the leading social media sites? Let Dental Design manage social media on behalf of your practice in its entirety, leaving you to do what you do best – dentistry!

In essence, this is an exhaustive 6 month social media training package designed to do two things; 1) give you the confidence to manage your social media in-house in a professional and constructive way and 2) develop and nurture a good following across the sites.

Within the full service package, we will set up your accounts as above and visit the practice to get to know your staff, ensuring that the tone of voice for your social media is just right. From our involvement, you will learn which posts are best received and the best times to post to your audience.

We will run your social media accounts on your behalf for six months, whilst having regular contact with the practice. After this, we will hand over to you and your team at the practice and ‘hold your hand’ until you are happy to run it.

If however, you decide you would like us to continue to manage the social media accounts for you after the 6 months, of course, we will happily do this.

Facebook Advertising

£150+VAT set up fee, £75+VAT monthly

Would you like to reach out to more patients through Facebook? Do you want to increase traffic to your website?

Dental Design can create up to 3 targeted adverts to reach different audiences and meet your business goals. Together, we will choose the audiences that see it by location, age, interests and more.

As Facebook Adverts are placed in the stream of information people view on Facebook, they’re more likely to see your adverts and take action!

Social Media Training

£500+VAT

Learn how to make Social Media work for your practice

If you think you have the necessary skills and more importantly the time to manage your social media accounts from within the practice, we can offer in-house training to get you up on your feet, showing you how to use social media in the right way and how to maximise your resources so that you can gain measurable results.

Our hands on social media training includes:

  • Where to start?
  • Discover the language and tone of voice you would like to portray
  • Social Media Planning and Calendar for posts
  • How to integrate social media into your website
  • Creating relationships within the local community
  • Social media advertising and how it works
  • Social media analytics and reporting

The session overall is a fantastic way for the team to get together and bounce ideas off each other, leaving you feeling confident that you can run social media from the practice.

Swipe the screen from left to right to view our fees list in full.

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    • Background Design & Set-up
    • Practice visit
    • Facebook Ad design
    • Facebook updates per week
    • Tweets / Retweet per day
    • Google+ updates per week
    • Pinterest pin per week
    • Blog post per month
    • Social Media Listening
    • Monthly Review of feedback sites
    • Weekly contact with team member
    • Monthly Social Media Report
    • Staff training
    • Set up fee

  • £250+VAT / one off
    • Social Media Set-up
    • Yes
    • N/A
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    • N/A
    • N/A
    • N/A
    • N/A
    • N/A
    • N/A
    • N/A
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    • N/A
    • N/A
    • £250+VAT

  • £500+VAT / one off
    • Social Media Training
    • N/A
    • Yes
    • N/A
    • N/A
    • N/A
    • N/A
    • N/A
    • N/A
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    • Yes
    • Travel Expenses

  • £75+VAT / mo
    • Facebook Advertising
    • N/A
    • N/A
    • 3
    • N/A
    • N/A
    • N/A
    • N/A
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    • £150+VAT

  • £275+VAT /mo
    • Social Media Lite
    • Yes
    • N/A
    • N/A
    • 2-3 Times
    • N/A
    • N/A
    • N/A
    • N/A
    • N/A
    • Yes
    • Monthly
    • Basic Report
    • N/A
    • £150 +VAT

  • £450+VAT /mo
    • Social Media Management
    • Yes
    • Yes
    • N/A
    • 4-5 Times
    • 1
    • 1
    • 1
    • 1
    • Yes
    • Yes
    • Weekly
    • Full Report
    • Yes
    • £500 +VAT