Do you manage your company’s social media channels or are you planning to do it? If so, here are some tips to make this path easier and to help you connect with your online community.
1. Define your social media goals based on your business strategy:
Ask yourself why you created a Facebook page or any other social media account and what would you like to achieve with social media.
Here are some goals examples:
- – Increase brand awareness
- – Engage with the online community
- – Use social media as a customer support tool
- – Promote your products or services
2. Think about the tone of voice of your posts
The type of content that you post would depend on the tone of voice and approach that you would like to convey. Are your posts going to be formal, friendly or something in between? Would you use casual or professional language?
The tone of voice can humanise your brand and can make the conversation flow naturally.
3. Create a content plan
Use a monthly or a weekly calendar and plan what post you would do each day. If you don’t have time to post every day, schedule your posts.
The content plan will give you an overview of the type of content you post and will allow you to swap posts if you think they would work better another day.
4. Quality vs quantity
When someone follows you on social media, it is because they may have checked your profile and they like the content that you post as well as your brand.
Your posts will help you build your online reputation, and your fans will stop following you or ignoring your posts if your content is not relevant. Therefore, the priority should be quality over quantity – It’s better to post three times a week but posts that your audience is interested in than doing seven posts that are content empty.
5. Don’t over promote your brand
Social media is a great tool to promote your products but don’t use it just for advertising. As mentioned above, people will follow you because your content is relevant. Therefore, have your customers in mind and post about their needs, instead of how great your product or service is. If you do it in that way, then sales will come naturally.
6. Social media is visual
Images are as important as content as they help to build your online identity. Use your smartphone or your camera and take nice pictures of your product or service and share them on your social networks. Make sure you keep your visual identity consistent. It will allow you to gain attention and increase engagement.
7. Try posting a short video
Videos are a great way to introduce yourself and your team. It will help to engage with the audience and will humanise the brand.
8. Reply to comments
Social media has become powerful platforms for customer service, and many people contact the business via Twitter, Facebook or Instagram.
Don’t be afraid to reply to comments. Be nice, honest and use humour from time to time.
9. Review statistics
Social media is all about numbers, and the statistics will help you to understand your account performance as well as your audience behaviour.
Invest time checking which posts have performed better and use statistics to improve your social activity in the future.
10. Invest in social media
The good thing about social media is that you don’t have to invest a huge amount of money to reach people.
Social media ads are a great way to gain visibility and will help to drive people to your website.
These recommendations would help you with your social media activity. If you don’t have time to post on your social networks or you are just stuck with it, feel free to give us a call on 01202 677 277 and find out more about our social media packages.