Clearly, engaging with content has become a staple online activity, one which opens up significant opportunities for brands to establish meaningful dialogue with their audiences.
So what exactly is content marketing?
It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display.
High-quality, unduplicated content on a website has a significant impact on SEO and search engine ranking for a couple of reasons. First, unique content published regularly with 300-500 words, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords. A higher ranking ultimately exposes the brand to more digital consumers searching for content in its industry. Second, consistently publishing great content creates authority and opens up opportunities to build a glowing backlink profile.
Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not. If the content is genuinely good, users will pause to consume the content, understand the brand message and perhaps even comment, like or share the piece of content.
Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand.
Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new.
If you would like any further information then please give the Dental Design team a call on: 01202 677277