Security is a top priority for the vast majority of the population and in many aspects of life. Google knows that and has decided to contribute and make the internet a safer place. But, how?
The most popular engine wants to make sure the websites that people visit from the search engine are secure. Therefore, the big engine has announced that HTTPS is now a top ranking key factor regarding SEO and it now ranks for organic purposes, alongside other factors.
This new SEO key factor gives a layer of security to any website that adds this feature, and it also gives internet users the confidence that navigating through a site or sharing personal information while they are shopping online is not a dangerous activity.
The sites that don’t have the SSL certificate would have a warning signal next to the URL, so that would appear to website visitors and it could potentially put them off.
Benefits of having SSL on your site:
– It protects your site even if you don’t handle sensitive information such as payment cards.
– It’s secure for your users, and it provides trust.
– It provides authentication, which means that you can be sure that you are sending the information to the right server and not to one that tries to steal your information.
– It may boost your rankings on Google search.
If this blog post has convinced you that you should go for an SSL certificate, but you don’t know where to start, feel free to contact us on 01202 677 277, and we will be able to help you.