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While designing and developing your dental website, a very useful and cost effective way to really improve your design, layout and user interface is to perform some user testing. Once your design is complete and ready to go live, you…

It’s been a year since the launch of Google+ and I for one was very excited at the prospect of a new social network as a self confessed social media addict. However, a year on, what has happened with Google+?…

There are lots of great ways to boost engagement on Twitter but I can’t say as I thought keeping tweets short would be one of them – after all, they’re pretty short even if you use the maximum characters (140)!…

With more and more dental practices getting involved in social media marketing, I thought a recent report published by the Social Media Examiner might be of interest. The study unveiled several interesting statistics about how marketing professionals are leveraging social…

Menshn (pronounced mention) is the brain child of Conservative back bencher Louise Mensch, who is well known for her almost constant tweeting. The new service’s strap line is ‘talk on topic’ and is very much based upon the same concept…

If you rely purely on your organic search ranking in Google as a sole source of income, then there’s a chance you’re making a mistake. Google have proved recently that they have the power to pull the bottom out of…

I recently posted a blog relating to minimalist web design. Although I am currently leaning towards the idea of minimalist web design, I realise that this may not be everyone’s cup of tea, and therefore this blog post is about…

Many dentists who have knowledge of the workings of search engine optimisation ask the question- how many links are going to my site? With this, the majority of them would mean external links from other websites; they completely forget (or…

Online marketing is one of the best ways to attract new patients, and whilst most practices outsource the design, hosting and SEO to specialist marketing firms – there are quite a few who decide to run PPC campaigns themselves. Being…

Whilst it’s great to see so many dentists getting on board with social media – most notably Facebook and Twitter – I am still stumbling across personal Facebook accounts being used as business pages. This is a big ‘no no’…