Top 5 Twitter Sins

31st March 2015 | Faye Harris | Social Media

There’s a certain etiquette to using twitter. If you’re using twitter to promote your dental practice, make sure that you aren’t one of the very many ‘sinners’ committing the ‘crimes’ mentioned below; your followers will find you annoying and before…

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“Not provided” Keywords for Webmaster Tools

31st March 2015 | Carrie Dyer | Blog

Back in 2012, Google Analytics dropped the ability to see search terms that drew traffic to your website. At the time this felt like a huge website management blow, particularly as being able to monitor your keywords and their performance…

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Bright local Expert Citation Survey

27th March 2015 | Marcus Amberton | search engine optimisation

Citations are mentions of your Dental Practice, including name and address across the web. The number and quality of citations a practice has is a major ranking factor for local business so Citation building is one of the most important tasks…

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How to decide on your PPC budget?

27th March 2015 | Lucy Mander | marketing, pay per click

There are a number of  ways to get more business from your PPC campaigns and budget is just one of them. Often its not just as simple is increasing the amount you spend. From a practice perspective, you want to…

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The Importance of Image SEO

27th March 2015 | Leigh Brown | search engine optimisation

Whilst many online marketeers focus on a website’s title tags, descriptions and building links to the site, they might be missing out on a underused SEO tactic that could help improve the visibility of the website in search results. More and…

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Do you want a way to get more engagement on Facebook, without advertising?

24th March 2015 | Faye Harris | Social Media

Using Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. What Is Targeting? You may be familiar with Facebook ad targeting, but did you know…

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Google – The Search Engine of Choice

20th March 2015 | Leigh Brown | Blog, internet

Most online marketeers focus on optimising their websites for Google, but why? and how has Google become so popular? Google’s growth and success centred around delivering the most relevant results from its users’ searches. Many search engines before 1995 used…

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Don’t copy and paste content!

20th March 2015 | Marcus Amberton | marketing, search engine optimisation

High quality, unique content is one of the most important ranking factors after the latest Google update and whilst many Dentist’s understand the importance of quality, original content on their websites, there are many sites still out there that don’t…

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The Do’s and Don’ts of Instagram

19th March 2015 | Lucy Mander | creative design, marketing, Social Media, technology

Instagram has become a part of our everyday lives and now more than ever it’s become more and more relevant, whether you are a blogger, a business or just someone who likes sharing pictures Instagram has over 150 million users and over…

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How to Craft Headlines Which Draw People to Your Content

18th March 2015 | Faye Harris | Blog

Why Headlines Are Critical Everyone who blogs or writes articles is looking for ways to get his or her content noticed on social media. This is particularly important for dental practices who lack the budget to support every piece of…

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