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If you are looking to start Facebook ads and want to track how they are performing, tracking the number of conversions they are generating is likely your most important metric. Facebook have been enabling advertisers to track conversions from their…

Google has updated their Webmaster Guidelines document, which is one of the first places webmasters should go when learning about SEO best practices and dos and don’ts. Google updated the general guidelines section of the document, expanding on examples about how…

Getting patients to a practice’s website through the search engines such as Google is our number one priority at Dental Design. There are several factors that affect search engine rankings. Here are the key tasks carried out by our SEO team…

Facebook has recently launched Facebook Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs. What Is Facebook Professional Services? Facebook Professional Services is a directory inside Facebook for local businesses. The…

Here are some simple ways you can grow your Instagram following: 1. Put your handle on your marketing materials: Make your “handle” highly visible on your marketing materials. The chances of someone thinking about you having an Instagram account and…

At a recent client meeting I was, quite rightly, quizzed on what a dentist should be ranking for, and how do we as an agency actually know what keywords someone is searching for when looking for a dentist. In this…

Search engine optimisation (SEO) is a highly complex discipline as there are numerous factors that contribute to your website’s visibility in search engines that keep on changing! Being on top of the latest techniques and developments on SEO is key to…

At Dental Design, we’re always striving to be industry leaders in marketing for dental practices. In order to do this our team regularly attend courses to increase their knowledge. This week, Faye and Lucy attended an advanced social media course,…

If your website stats aren’t encouraging to think ‘mobile first’ (our clients are now receiving up to 50% of visits from mobile) then the following interview courtesy of searchengineland.com may change your mind. Amit Singhal is Google’s senior vice president of search, overseeing…

With the increase in people accessing the web via mobile devices, responsive web design has seen a huge rise in popularity and is outgrowing desktop versions. Catering to all of these audiences is vital, and so is gaining an understanding of…