How to get your staff involved with social media

31st May 2016 | Faye Harris | Blog

Most dental practices look back at us in horror when we suggest that they should be posting on social media once per day at a minimum on Facebook and twitter- not to mention multiple times per week on pinterest, google+…

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Meta Descriptions – What are they?

27th May 2016 | Leigh Brown | search engine optimisation

Search engine optimisation (SEO) is a huge subject. Part of SEO is carrying out on-page optimisation (SEO that is carried out on the website itself). And part of on-page optimisation is writing meta descriptions for each webpage. There are many…

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Integrated Marketing in 2016

26th May 2016 | Carrie Dyer | Blog, marketing

I’ll confess  now, the term ‘Integrated Marketing’ makes my blood run cold. Not just because of the awful memories of an awkward presentation at University under taken in front of the rest of whole cohort as part of the final…

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What’s the saying – A picture is worth 1,000 words?

25th May 2016 | Lucy Mander | creative design, marketing

360º Tours offer patients access to your location or business without ever leaving your website, boosting your patient base. People enjoy taking virtual tours; it gives them the confidence to make a decision about whether they would like to visit…

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Twitter Relaxes Their Character Limit

24th May 2016 | Faye Harris | Blog

Dental practices will soon be able to squeeze a few extra precious characters into some of their tweets. The social network is adjusting the rules surrounding its 140-character limit so that images, polls and user names won’t count against the…

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What is Call Tracking and Why Should I Care?

22nd May 2016 | Marcus Amberton | marketing

Most Dental Practices will measure their online marketing performance via metrics such as search rankings, visitor numbers and email enquiries. Whilst business done online is increasing, people will still use the phone to enquire about a treatment or to register…

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Does Google Care About Spam?

20th May 2016 | Leigh Brown | search engine optimisation

A client of mine said he saw a business listing coming up for a particular search term. But, the listing didn’t even mention their actual practice name! In fact, it was filled with multiple keywords. Now you would have thought…

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Mobile Friendly Checklist

19th May 2016 | Leigh Brown | internet

It is necessary,  in today’s online world, to have a mobile friendly version of your website. The transition from users making a web search on a desktop to preferring to search on a mobile device is not a secret, and…

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10 ways to get 20,000 Instagram followers

18th May 2016 | Faye Harris | Blog

The “10 ways to get 20,000 Instagram followers” articles are everywhere. Just like they were with twitter, just like they were with Google rankings. Dental practices and marketers are being instructed in the dark arts of domination via social media….

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Website Essentials

17th May 2016 | Lucy Mander | creative design, marketing

There are some essentials which should be adhered to when launching a new website to attract new patients. Good Design Good design keeps the user happy! When they arrive on your home page, their eyes will naturally go to the top left…

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