Inbound v Outbound Marketing

30th November 2016 | Leigh Brown | Marketing

Do you know the difference between inbound and outbound marketing? What if I tell you that you’ve most likely been, or are still doing, both of them. Outbound Marketing (push marketing) is considered the more traditional or classic form of…

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How to create a social media content calendar

29th November 2016 | Faye Harris | Blog

It’s coming to the end of the year; now is the time to reflect on the past year and forecast for the future. One of your goals for 2017 may well be to focus on your marketing- in particular social media….

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Learn how to use content to market your business

28th November 2016 | Lucy Mander | Marketing

Being a dentist is not just about teeth, it’s also about building trusting relationships with your patients. Dentistry is an extremely interpersonal profession. Patients willingly place their health, appearance, and money in your hands when they choose your practice. Instilling confidence in…

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Becoming HTTPS

24th November 2016 | Leigh Brown | Internet

Online security is important for any business and one of the most important things to consider doing is converting your website to be HTTPS. When a user sees HTTPS, and the padlock symbol, they are reassured that their connection to…

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Christmas Is Coming! Is Your Marketing Ready?

23rd November 2016 | Faye Harris | Blog

It’s the most wonderful time of the year! But are you ready? Christmas is around the corner and before you know it, you’ll be returning to the practice with a stomach full of Turkey and memories of Christmas cheer ready…

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Why Dentists should spend more of their budget on online marketing in 2017

18th November 2016 | Marcus Amberton | Internet, Marketing

You’ve probably heard the phrase “You need to spend money to make money.” This is generally true but it is quite a difficult philosophy to buy into (excuse the pun) when small businesses like Dentists are considering their annual budgets….

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5 ways to promote social proof

17th November 2016 | Faye Harris | Blog

What is social proof and why is it important? From a psychological perspective, it has been found that humans are naturally inclined to do what the majority are doing because they want to conform. The theory goes that the more…

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Boosting Your Online Visibility

17th November 2016 | Leigh Brown | Search Engine Optimisation

It is a well-known fact that consumers today do most, if not all, of their research into products and services online. It is no wonder therefore that the online environment has become a bit competitive with everyone fighting for visibility….

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Not Mobile Friendly? You’re in Trouble!

10th November 2016 | Leigh Brown | Search Engine Optimisation

I know you are tired of us saying this but statistics in the UK are showing a decrease in desktop visits and an increase in mobile and tablet visits. A report by Search Engine Watch shows that whilst the proportion…

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5 tips to grow your instagram account organically

10th November 2016 | Faye Harris | Blog

Have you dipped your toes in the water with Instagram for your dental practice? Are you struggling to gain followers? With more than 300 million active monthly users, Instagram offers the opportunity to reach new users without buying ads (although…

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