Types of call to action

27th September 2018 | Leigh Brown | Marketing

A call to action (CTA) is “the part of a marketing message that attempts to persuade a person to perform a desired action” (marketingterms.com). Calls to action are an essential part of any website and are vital to the success…

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5 Tips To Improve Quality Score And Ad Rank

20th September 2018 | Rosie Littlejohns | Pay Per Click

Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….

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Are you up to speed with Facebook Pixels?

14th September 2018 | Lucy Mander | Social Media, Uncategorised

Setting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…

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How To Add A Business Description in Google My Business

6th September 2018 | Rosie Littlejohns | Uncategorised

Google recently re-added the description section within Google My Business. The feature was previously available, however, Google removed it back in 2016 after ending Google + integration. Thankfully, it looks like it’s here to stay as an option within the Google…

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