Core Local Search Ranking Signals

11th January 2019 | Leigh Brown | marketing

Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…

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Mobile Optimisation Checklist

14th December 2018 | Leigh Brown | Uncategorised, Web design

Having a mobile-friendly website is a must in today’s digital world. With a large number of users preferring to search for businesses on their mobile device than on desktops, not having a mobile-friendly site could jeopardise the conversion rate of…

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Google My Business – How To Improve Your Visibility

7th December 2018 | Leigh Brown | search engine optimisation, Uncategorised

Every local business strives to improve their organic and local pack visibility in Google. Securing top positions in the organic and local search increases the chances of that website receiving the majority of the free traffic available from searches in…

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Why Page Speed is important

30th November 2018 | Leigh Brown | search engine optimisation

Online competition is fierce and with most dental practices having an online presence, customers no longer have to tolerate a slow website. If your website is slow, your customers will simply find another website that performs better for them. Today’s…

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Follow Local Businesses on Google Maps

29th October 2018 | Leigh Brown | Uncategorised

Your Google My Business listing is one of the most important online assets. When a user searches for your business they are able to see your reviews, photos, location and posts. Recently, Google announced that they are introducing a new…

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Types of call to action

27th September 2018 | Leigh Brown | marketing

A call to action (CTA) is “the part of a marketing message that attempts to persuade a person to perform a desired action” ( Calls to action are an essential part of any website and are vital to the success…

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Landing Page Checklist

29th August 2018 | Leigh Brown | pay per click

Online marketing campaigns rely on well-designed landing pages that contain content that has been crafted to convert. Landing pages can be tailored to present information that is specific to your ad campaign. This is important as other irrelevant information or…

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Google’s Project Beacon

6th August 2018 | Leigh Brown | technology

A package arrived today from Google, imagine our excitement. Opening the box, we were presented with something that resembled a paperweight – why have we been sent this? Confused we dug out the rest of the contents of the box…

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The Importance of gaining online reviews

26th July 2018 | Leigh Brown | marketing

Every time we go online to research a product we are interested in purchasing we are presented with online reviews. Most sites that display reviews use a 5-star rating system with the option of the user providing a comment as…

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Video Marketing Stats 2018

29th June 2018 | Leigh Brown | marketing

There are 4 main ways people consume information on products and services: text, images, video, and audio. A consumer will often find that having to read through content on a product takes a lot more effort than having the content…

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