Author: Marcus Amberton

We have a wonderful team here at Dental Design and here is your chance to get to know them a little better.

The growth of Voice Search

Voice search usage is seeing unprecedented growth, with personal assistant apps such as Siri and Cortana and devices such as Google Home leading the way. It has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next...

Goodbye Google car – Hello camel!

Google have decided to take a slightly different approach when capturing views of the desert for Google Street View. Instead of using a Google car, they have been enlisting the services of Raffia the camel. Helpful Raffia has been equipped with a Google trekker 360°...

Email Marketing for Dentists

Email marketing is a highly popular, direct marketing channel and it can be a great tool for dentists to market to their existing patients. Attracting new patients through SEO and PPC campaigns is vitally important for any dental practice, however marketing to an existing patient...

Dentist Finder

What is Dentist Finder and how can it help your practice? As a dentist, dentistfinder.net offers you: • A top ranking source of patients. • A business listing in a dental specific directory (great for SEO) • An ability to ‘request’ reviews from patients, rather than just passively waiting...

How to speed up your website

Website loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors.  Nowadays people don’t have the patience to wait more than five seconds for a page to load. If your dental website isn't loading...

How do people find your Dental Practice?

Traditionally people would rely on the Yellow pages or word of mouth to research for local businesses such as restaurants, hairdressers and dental practices. The advent of the internet has certainly changed people's habits as a study by The PEW confirms. In the study, a...

20 eye-popping online marketing statistics

Online marketing is probably the most important channel to attract new patients for your dental practice. A change in user behavior means that users will now use the internet over more traditional channels like the Yellow Pages to search for local products and services. Here is a...

Eerie PPC Errors

It's the time of year of all things ghostly and ghoulish. So I thought I'd put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated to high quality traffic and...

Youtube Marketing for Dentists

As of September 2016, YouTube now boasts over a billion users (almost a third of all people on the Internet) and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. Mention YouTube and most people will picture funny cat videos (this one being...

Changing practice address?

In the world of Local SEO, we despair if a Dentist tells us that he or she is relocating their practice to a new address. There is a lot that could go wrong when a business moves, but Google is slowly getting better at solidifying the...

5 Reasons Dentists Should Love Local SEO

Small businesses are embracing local SEO - is your Dental Practice? According to the latest research, eleven million business have Facebook pages and Google has stated that about 1 million Places Pages were being claimed per month, putting them at approximately 9 million now, and over 150 million...

Onpage SEO

Good onpage SEO is vital for your dental website to rank well in the search engines. On- page optimisation refers to all measures that can be taken directly within your website in order to improve its position in the search rankings. I came across this infographic which...

Mobile overtakes Desktop search

In 2015, we heard several informal statements from the search giant Google, that mobile search volume would likely overtake desktop searches at some point this year. Google just confirmed this is now the case. This is also reflected for a high number of our clients based on their website analytics. The company...

The importance of link building

Link building is one of the most important tasks that we perform for our clients on an ongoing basis. The process aims to increase the number and quality of inbound links to a website with the goal of increasing its visibility in the search results. A new...

PPC developments 2016

SEO has received a lot of attention in the last few months due to some interesting changes to Google's algorithm (the major updates including Panda, Penguin and Mobilegeddon), but 2016 is actually ramping up to be one of the most significant years for paid search...

SEO – what is Google’s stance?

You may have come across a legal case in the news this week involving Google and e-ventures Worldwide, which had a number of its websites banned and is fighting in court for damages as a result. The fall out from this legal action highlighted some...

What customers REALLY want from a local Business Website

BrightLocal recently conducted a survey which  explored customer attitudes towards local business websites. The survey looked at what customers want, don’t want and expect from those websites, as well as exploring preferred contact methods. This data is extremely useful for local business owners and marketing agencies who work with small businesses...

Expanded Adwords copy – 7 ways to take advantage

Google recently announced expanded text ads at its Google Performance Summit. In the biggest change to the Adwords product since the introduction of 'Quality Score', Google are now allowing advertisers two 30 character headlines and up to 80 characters in the description. The previous limits...

What is Call Tracking and Why Should I Care?

Most Dental Practices will measure their online marketing performance via metrics such as search rankings, visitor numbers and email enquiries. Whilst business done online is increasing, people will still use the phone to enquire about a treatment or to register as a new patient. Until recently,...