Wave Goodbye To Google Plus

21st February 2019 | Rosie Littlejohns | marketing

Google is officially closing its social networking platform, Google Plus, on April 2nd. The entire platform will be shut down, including the pages and accounts. This comes after Google announced that the social media platform was linked to a potential…

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Top SEO Trends for 2019

10th January 2019 | Rosie Littlejohns | SEO

The New Year is an exciting time and the perfect opportunity to put goals in place for the coming year. As always, your website and online visibility should be a priority. SEO is evolving faster than ever, so keeping abreast…

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Benefits of Email Marketing

9th January 2019 | Rosie Littlejohns | marketing

Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…

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What is E-A-T and Why is it Important For SEO?

3rd January 2019 | Rosie Littlejohns | Uncategorised

What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content.  Google’s algorithm for ranking sites is made up of over…

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Why Is It Important To Respond To Reviews?

7th December 2018 | Rosie Littlejohns | marketing

Importance of Online Reviews We all know that gaining online reviews is an incredibly important part of any online marketing strategy. They help boost potential patient’s trust in your practice, build your online reputation and drive traffic to your site….

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How To Use Long Tail Keywords To Drive Patient Enquiries

30th November 2018 | Rosie Littlejohns | marketing, pay per click, SEO

Keywords are one of the aspects of SEO. They are the search terms potential patients use within Google to find your services, and therefore an important consideration when aiming to increase patient enquiries from your online marketing activities. What Are Long…

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Conversion Optimisation For Websites

19th November 2018 | Rosie Littlejohns | Uncategorised

While monitoring website traffic is important, the real focus should be conversions. It’s great to see visitor numbers climb, but if this isn’t coupled with an increase in patient enquiries, there may be an issue. It could be that the…

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Is Your Website GDC Compliant?

2nd October 2018 | Rosie Littlejohns | Uncategorised

  The General Dental Council (GDC) is a UK wide regulator for the dental industry. They aim to protect patients and ensure trust and confidence in dental care across the country. The GDC also investigates any complaints and regulates dental…

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5 Tips To Improve Quality Score And Ad Rank

20th September 2018 | Rosie Littlejohns | pay per click

Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….

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How To Add A Business Description in Google My Business

6th September 2018 | Rosie Littlejohns | Uncategorised

Google recently re-added the description section within Google My Business. The feature was previously available, however, Google removed it back in 2016 after ending Google + integration. Thankfully, it looks like it’s here to stay as an option within the Google…

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