Advertising Botox: Google Ads

21st May 2019 | Rosie Littlejohns | Pay Per Click

Can I advertise Botox? Many Dental Practices now offer facial aesthetics as part of their cosmetic treatment range. It’s a booming industry and are great aesthetic treatments to offer alongside cosmetic dentistry. Patients that have just had their teeth whitened…

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4 Ways To Refresh Your Website Content

14th May 2019 | Rosie Littlejohns | Search Engine Optimisation

Keeping your website content fresh and regularly updated should be a major focus for all dental practices. The freshness of your website’s content is an important ranking factor. With more and more data and content being produced, Google promotes the…

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HOW TO RANK ON GOOGLE MAPS

28th March 2019 | Rosie Littlejohns | Search Engine Optimisation

A main aim of any dental practice’s SEO efforts should be to gain visibility within the maps section of the search results. This is the section that normally appears below the paid ads, but above the organic search results. There’ll…

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ONLINE REVIEW CONTENT AND SEO

15th March 2019 | Rosie Littlejohns | Marketing, Search Engine Optimisation

Online Reviews And SEO We all know that online reviews are important. According to Moz, reviews on your Google Business Listing are the 3rd largest factor contributing to the local pack (maps) position. So, by building up reviews over time,…

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SHOULD BRAND NAME BE USED IN TITLE TAGS?

11th March 2019 | Rosie Littlejohns | Search Engine Optimisation

What are Title Tags? Title tags, or Meta titles, dictate how your website shows within Google results. They are the title of the webpage, and Google will display this within the SERPs to searchers. The search engine results will typically…

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Using Social Proof To Boost Your Online Marketing Results

27th February 2019 | Rosie Littlejohns | Marketing

Social Proof is a powerful principle within social psychology that can be utilised within online marketing. The concept is based around the basic idea of ‘following the crowd’. Individuals are more likely to go with the majority than brave being…

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Wave Goodbye To Google Plus

21st February 2019 | Rosie Littlejohns | Marketing

Google is officially closing its social networking platform, Google Plus, on April 2nd. The entire platform will be shut down, including the pages and accounts. This comes after Google announced that the social media platform was linked to a potential…

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Top SEO Trends for 2019

10th January 2019 | Rosie Littlejohns | Search Engine Optimisation

The New Year is an exciting time and the perfect opportunity to put goals in place for the coming year. As always, your website and online visibility should be a priority. SEO is evolving faster than ever, so keeping abreast…

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Benefits of Email Marketing

9th January 2019 | Rosie Littlejohns | Marketing

Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…

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