Unfortunately whilst it would be great if every visitor decided to give you a call from your website in reality that is not necessarily possible. Conversion rates for websites tend to be on average between 2 and 10%, so what can you do to help make sure your website has the best chance of converting visitors into your new patients?
Design and User Experience
A bespoke modern up to date looking website is more likely to convert new visitors than a tired dated website with old content. It is also likely to make your practice stand out above the competition. So what aspects of the design should you pay particular attention on:
Once you have picked a particular colour palette stick to it. Using a variety of colours throughout the site can harm your site’s aesthetics and distract the visitor’s attention away from your calls to action and promotions.
- Calls to Action
One of the most important factors that help increase the conversion rate of your website are the calls to action. Make sure your calls to action are clear and can easily be seen on the webpage you are including them on.
- High Quality Images and Video
High quality images help liven up your site and if you are including before and after images of treatments this can help increase the amount of trust a patient has in the practice.
It goes without saying that the faster your site loads the more likely the visitor is to stay on the site. There is nothing more frustrating than clicking on a site from a search engine and waiting a while for the page to load. One way to help make sure your site loads quickly is to make sure the size of the images you would like on the site are not too big.
Reviews from existing patients about a practice are incredibly important when it comes to instilling trust in new patients interested in your services. Gaining Google reviews for your practice and engaging with patients through social media are just a couple of ways of increasing the amount of trust patients have. Why not include a blog on your website which you regularly update? Not only will this help your SEO (search engine optimisation) efforts but can establish your practice as the trusted source for information about dental related concerns and can lead visitors into enquiring about your services.
Adopting these tips and testing different ways of using them can help you narrow down the best way to increase your site’s conversion rate. If you would like to know more about how Dental Design can help give your site a boost, please give us a call on 01202 677277.