How to improve enquiry quality

8th March 2019 | Harry Hawkins | Blog, Internet, Marketing, Search Engine Optimisation, Web design

It can be really frustrating when you pour a ton of money into a marketing campaign, to receive an enquiry that doesn’t convert into treatment. There are some ways to tackle this issue though. 1. User Experience There’s multiple stages…

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The Benefits of GDPR to Your Dental Practice

21st June 2018 | Leigh Brown | Internet, Marketing

Many of you will be looking at the title of this blog and asking: what possible benefits can the GDPR have to my dental practice? The GDPR has caused nothing but headaches and problems for most businesses. Every business in…

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A brief history of search engines and SEO

11th September 2017 | Leigh Brown | Internet

Search engine optimisation (SEO) is perhaps the most important online marketing activity. With most consumers turning to search engines to find the answers to their questions, you will want to be at the top of the ranks when the search…

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Search Engine Evolution

28th August 2017 | Harry Hawkins | Blog, Internet, Marketing, Search Engine Optimisation

Search Engine Optimisation is evolving! It always has been and it always will, but which way? Google’s ranking factors are always appearing to change, you used to be able to spam a load of keywords into a website’s code in…

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How To Develop A Great Back Linking Profile

14th August 2017 | Harry Hawkins | Internet, Marketing, Search Engine Optimisation, Social Media

Firstly, there is no one set way to generate the perfect back linking profile, there are so many different ways that will be ideal for so many different websites; but, if you follow these steps, you should get there. Have…

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New Adwords Interface

31st July 2017 | Harry Hawkins | Blog, Internet, Marketing, Pay Per Click

Google has been busy lately! With some great changes to their business listing on top of their new Adwords interface shows that Google are very much about improvement and staying with the times. Google has lately released their new Adwords…

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Should you use a PPC company?

24th July 2017 | Harry Hawkins | Internet, Marketing, Pay Per Click

Pay Per Click (PPC) Ads are great as you only have to pay for them when you receive clicks… Hence the name. However, as many people that have run a PPC advert will confirm, getting a click is half the…

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What is Google Posts?

13th July 2017 | Harry Hawkins | Blog, Internet, Marketing, Search Engine Optimisation, Social Media

Google posts have now launched and we are so excited! Google has released ‘Google Posts’ allowing users to advertise offers for their services directly onto their business listing. This is great news for many businesses all over the world that…

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How To Structure Meta Data

4th July 2017 | Harry Hawkins | Blog, Internet, Marketing, Search Engine Optimisation

Meta Data should be different and unique on every page. It should always be applicable to the page that it resides on. SEO analysers will have their own opinions on the best way to structure Meta Data but I feel…

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Is WordPress insecure?

29th June 2017 | Harry Hawkins | Blog, Internet, Marketing, Technology

Hacking has been a big issue lately. With the NHS being hacked and compromised, Sony Network (devastating), Petya Ransomware, the WPP hackings, Apple iCloud, etc… A lot of attention has been looked towards how secure the WordPress CMS is. With…

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