Types of call to action

27th September 2018 | Leigh Brown | marketing

A call to action (CTA) is “the part of a marketing message that attempts to persuade a person to perform a desired action” (marketingterms.com). Calls to action are an essential part of any website and are vital to the success…

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How to Improve Your Online Reputation

24th August 2018 | Lucy Mander | marketing

Has your practice suffered from a negative review online? Do you wonder how you should respond to the negative review? Here are some tips on what you should do… Every day, people use the internet to find locations and services,…

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Why are Online Reviews so Valuable to Small Businesses

2nd August 2018 | Lucy Mander | Branding, marketing, search engine optimisation, SEO

Word of mouth has always been a key to success in business and online that involves customer reviews. Online reviews are one of the most important part of any business today. Review sites are becoming more and more significant to…

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The Importance of gaining online reviews

26th July 2018 | Leigh Brown | marketing

Every time we go online to research a product we are interested in purchasing we are presented with online reviews. Most sites that display reviews use a 5-star rating system with the option of the user providing a comment as…

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Should Websites Use Pop-ups?

3rd July 2018 | Rosie Littlejohns | Blog, marketing

Do pop-ups work? Pop-ups are a controversial topic amongst marketers. Most people find pop-ups annoying, and they can have a negative impact on the website experience. So, there’s no surprise that some marketers are hesitant to use them. However, pop-ups…

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Why Search Engine Optimisation?

2nd July 2018 | Lucy Mander | marketing, SEO

Search Engine Optimisation is essential for increasing your website’s visibility. Without it, your site will find it hard to stay on top and eventually fail to show up for those keywords you want to rank for. Ensuring your site shows…

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Tips To Attract New Patients To Your Practice

2nd July 2018 | Rosie Littlejohns | Blog, marketing

There are many ways a practice can generate new patients, and they don’t have to cost the earth. Here are 5 tips that can help you attract new patients to your practice: Online reviews Develop a strong online reputation through…

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Why Pay Per Click?

29th June 2018 | Lucy Mander | marketing, pay per click

PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…

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Video Marketing Stats 2018

29th June 2018 | Leigh Brown | marketing

There are 4 main ways people consume information on products and services: text, images, video, and audio. A consumer will often find that having to read through content on a product takes a lot more effort than having the content…

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Why should your dental practice be blogging?

25th June 2018 | Leigh Brown | marketing

Content is king! You have no doubt heard this phrase being used by us. However, many dental practices underestimate just how powerful content can be. Persuasive content leads to conversions. Content that contains the perfect number of the right keywords…

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