Search terms are the keywords or phrases that are used when people use a search engine such as Google. These search terms can be categorised into 3 types, with different user intent behind them: 1. Navigational Search Terms Navigational search…
Lucy And Rosie Trek For Julia’s House In October 2019 we will be embarking on a challenging hike along the Great Wall of China, raising vital funds for life-limited children and their families. Along with fellow hikers taking on the…
We all know that online reviews are important to your business. Reviews help build your dental practice’s online reputation, boost website rankings and help drive traffic to your site. While these are all positives, the question many practice owners want…
If you’re a dental practice and you’re wondering how to rank outside your local area, then I have some news for you pal. You don’t. At least, not easily. You may find that some Dental Practice’s websites are ranking for…
With Social Media, the clue is in the name. Social Media. I’ve seen many businesses fall into the trap of writing corporately, and needlessly to say, had a very few number of followers. My two immutable rules when posting on social…
There’s a lot of different content that you can post onto social media. It may be quite confusing at which content is the right content to post though. Here’s 4 of the most effective Social Media Posts that Dentists tend…
As a dentist, if you’re leveraging each and every marketing tactic you can expect some really profitable results. Let me run you through the channels you can use. SEO When it comes to ranking at the top of Google for…
There’s been a lot of chat explaining that the Marketing Flywheel is replacing the Marketing Funnel. For me, I think this is a crazy idea. They’re both really valuable in their own way and therefore both really important. Marketing Funnel…
What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content. Google’s algorithm for ranking sites is made up of over…
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