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With Social Media, the clue is in the name. Social Media. I’ve seen many businesses fall into the trap of writing corporately, and needlessly to say, had a very few number of followers. My two immutable rules when posting on social…
Generally, Google Ads are more successful. Google brings in much more traffic, has a plethora of tools allowing you to target market segments and for many companies, brings in a nifty profit from many additional customers. However, this isn’t the…
There’s a lot of different content that you can post onto social media. It may be quite confusing at which content is the right content to post though. Here’s 4 of the most effective Social Media Posts that Dentists tend…
As a dentist, if you’re leveraging each and every marketing tactic you can expect some really profitable results. Let me run you through the channels you can use. SEO When it comes to ranking at the top of Google for…
There’s been a lot of chat explaining that the Marketing Flywheel is replacing the Marketing Funnel. For me, I think this is a crazy idea. They’re both really valuable in their own way and therefore both really important. Marketing Funnel…
What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content. Google’s algorithm for ranking sites is made up of over…
There are many important SEO features that should be conducted on any website attempting to rank highly on Google. Namely, link building, mobile responsiveness, user experience and more. Moving forwards into 2019 though, there are a few things that are becoming…
Out of all the PPC Campaigns I’ve ever ran, Dental Implants has to be the best performing. Here are the reasons why I think why: Dental Implants have large margins Whenever a Dental Implant enquiry turns into a paying patient…
Over 50% of user’s search on Google using their mobile so it makes sense that Google now rank a website based upon its mobile content and performance. Because of this shift, there are a few things that have become more…
SEO and Social Media Marketing work together in many ways. Especially as each one tends to usually have the same fundamental goal; to help your target market find you. Each channel can be leveraged to produce new clients but social…
