Mobile Optimisation Checklist

14th December 2018 | Leigh Brown | Uncategorised, Web design

Having a mobile-friendly website is a must in today’s digital world. With a large number of users preferring to search for businesses on their mobile device than on desktops, not having a mobile-friendly site could jeopardise the conversion rate of…

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Signs You Need a Website Redesign or Rebranding

11th December 2018 | Harry Hawkins | Uncategorised

If any of you have followed my previous blog posts you will probably know that I am a massive fan of the book ’22 Immutable Laws of Marketing by Al Ries and Jack Trout’. The word immutable is very important…

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Dental Monopoloy

10th December 2018 | Harry Hawkins | Uncategorised

Check out this awesome Dentopoly game: https://www.dentaleconomics.com/articles/print/volume-108/issue-2/practice/how-to-win-the-game-of-dental-marketing.html What I really like about this is that it highlights a lot of different dental marketing channels that practice’s should be utilising in their marketing schemes. If you know anything about monopoly you’ll…

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Perfectly Channelling your Dental Marketing Efforts

7th December 2018 | Harry Hawkins | Uncategorised

Incorrectly matching your Marketing efforts with incorrect Marketing Channels is an easy mistake to make. Especially when you have ‘experts’ advertising on social media messages like ‘Not doing video marketing? You should be!’. More often than not, these ‘experts’ are…

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Google My Business – How To Improve Your Visibility

7th December 2018 | Leigh Brown | search engine optimisation, Uncategorised

Every local business strives to improve their organic and local pack visibility in Google. Securing top positions in the organic and local search increases the chances of that website receiving the majority of the free traffic available from searches in…

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What is Google Duplex and How Will it Effect SEO?

5th December 2018 | Harry Hawkins | Uncategorised

If you didn’t know, Google Duplex is an experimental technology from Google and recently demoed at Google I/O. Expanding from a similar service that Amazon Alexa, Hey Siri and Google Assistant offer, Duplex takes voice assistants a step further and…

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The Most Powerful Tool After Your Digital Marketing

4th December 2018 | Harry Hawkins | Uncategorised

So you’ve received an enquiry, but the battle is not over; you now have to get your enquiry to part from their cash and take out a treatment with you. The good news is, you’re off to a great start….

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Don’t Downplay Direct Marketing

Don’t Downplay Direct Marketing

3rd December 2018 | Harry Hawkins | Uncategorised

Many digital marketers will downplay direct marketing. In my opinion, I’ve never been able to see why. Sure direct marketing doesn’t have as much pretty analytics in the form of graphs and percentages, but what it does have are, results….

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The Importance of Online Reviews

30th November 2018 | Harry Hawkins | Uncategorised

Online reviews are very important for two main reasons: Branding – It will come as no surprise that a five star review will make your brand seem reputable, reliable and of good quality/value. This is invaluable especially for start-up businesses…

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How to get through a quiet December

30th November 2018 | Harry Hawkins | Uncategorised

Some dental practices can find that they get quieter over Christmas. A simple reason for this really, patients are prioritising presents for their loved ones over their oral health. In fact, patients don’t really prioritise their health as much over…

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