You may not realise it, but the colour scheme that you choose for your website, logo & brand identity is one of the most important decisions you will have to make. Think about how you want your visitors to feel when they view your website and then pick colours to suit.
Colour is important because it effects not only your mind, but your body as well. Studies have shown that the colour red can stimulate your senses, and even raise your blood pressure. Casinos have been known to mycasinotop use red neon lights because it’s been said that people gamble more while under the glow of a red light. On the other hand, blue tends to have the opposite effect; It’s been shown to calm the mind, and relax the body.
For hundreds of years, scientists have studied the theory of colour, and its effects on the human mind and body.
Over time, studies have repeatedly shown that there are “standard” emotions, feeling, or meanings associated with almost every colour. Keep in mind these associations are not definite. Past experiences, culture, and more can change how a person reacts to a certain colour.
Black intelligence, authority, power, strength, stability, mystery, secrecy, evil, dark, depressing, mourning, grieving
White clean, pure, innocent, neutral, simplicty, plain, boring
Red fire, hot/heat, love, passion, excitement, impulse, adventure, action, danger
Blue water, cool, trust, seriousness, success, calm, power, professionalism
Green earth, grass, nature, life, health, money, peace
Orange creativity, comfort, fun, youth, affordable, warning/hazard
Purple Royalty, faith, justice, luxury, fantasy
Yellow amusement, curiosity, cheerfulness, playfulness, caution
Pink softness, sweetness, love, innocence, youthfullness, tenderness
It’s important to note how colours can evoke emotions from both ends of the spectrum, sometimes completely opposing themselves. For example, the colour black can evoke emotions of power and strength, but it can also represent evil and depression. The colour orange can signal comfort and fun, or hazard and warning.
When choosing the colours for your website there are many things to take into consideration other than the psychology of colours:
Scientist have found that certain colours cause certain types of people to react differently when shopping:
It’s important that the colours you choose work well together. Using the wrong colour combination can make your site hard to read, or worse, it can cause the user to become uncomfortable and close the page altogether.
One of the key things to watch out for is text colour. You want to make sure that it contrasts (stands out) from the background colour. If your users can’t see your text, they can’t read it!
When coming up with a colour scheme for a client’s site, I often start with five colours: three “base” colours that are related (colours that are similar, or that do not contrast much with each other), and then two colours to use as “accents” or “highlights” that contrast with the base colors. These five colours are your starting point. You can adjust the brightness, hue, or saturation of a colour (think forest green vs. neon green) to find the perfect combination that works for your site.
There are many sources of inspiration to help you choose the colours for your website. You can find sources all around you — take a walk outside to find “natural” inspiration or thumb through your favorite magazine to look for current colour trends.
Here are some of my favorite places to find colour schemes online:
For most of us, colours play a large role in our everyday lives. They effect the way we feel and the way we act. Choosing the wrong colour scheme for your website can have a devastating effect. Take the time to carefully choose colours that work well together and that convey your company’s goal, attitude, or message.
And, most importantly, don’t be afraid to think outside of the box! There are no rules that say your corporate website has to be navy blue or stark white, plain and boring. With experience and practice, almost any combination of colours can be used together.
Article courtesy of TutorialBlog.org.