Your Bounce Rate is an indicator of the percentage of viewers entering your site and then moving away, either by closing their browser, typing a new website URL/Search or pressing the back button. Bounce rate is important for a number of reasons. It indicates how many users are engaging with your website’s content, how user-friendly your website design is and you can keep an eye for certain pages that are bouncing highly.
Reducing your bounce rate has been known to boost your conversion rate, but it also helps in regards to SEO on Google. Google uses behavioural signals from viewers on websites to help determine a site’s relevance in their SERPs (Search Engine Results Page). If Google see’s a website with a high bounce rate, it will consider that website to be irrelevant to the viewer, and then perhaps not rank it as highly. a normal bounce rate is usually 40-60% but we would recommend keeping it somewhere between 40-50%. It can be quite hard to determine exactly what causes a bounce rate to increase, but here are some steps we would recommend:
- Look for weaknesses on the page – Does it have a call-to-action? Does it have links to other parts of the website?
- Tweak what you feel is relevant to create more user engagement
- Monitor the results
Good ways to decrease your bounce rate can be:
- Add images, videos and create text that is easy to read
- Make sure you avoid pop-ups, as they can be annoying and cause people to become enraged and leave
- Make your site responsive, so it adjusts the website to the screen size, making it easy to navigate on all devices
- Keep your website running fast – anything over 3 seconds to load can lead to a big loss of traffic
- Create call to actions on pages