So you’ve received an enquiry, but the battle is not over; you now have to get your enquiry to part from their cash and take out a treatment with you.
The good news is, you’re off to a great start. If a potential patient makes an enquiry, then it means that they’re most likely near, if not in the buyer’s mentality. As a dental marketing agency that has facilitated hundreds of thousands of enquiries to our clients, we know that there is more that needs doing on the dental practice’s end.
Firstly, your enquiry handling; this is usually passed over to the reception team and is probably just as important as the treatment itself. The reception team need to follow two simple rules:
Want another word of advice? Track the conversion rate of enquiries that you receive. See how many of the enquiries turn into bums on seats and then you can look at ways to train the reception team to highlight the benefits of your treatments or even on how to build a good rapport with your prospects.