How To Develop A Great Back Linking Profile

14th August 2017 | Harry Hawkins | Internet, Marketing, Search Engine Optimisation, Social Media

Firstly, there is no one set way to generate the perfect back linking profile, there are so many different ways that will be ideal for so many different websites; but, if you follow these steps, you should get there.

  1. Have an optimised website.

You don’t want to start building links to your website if your website isn’t optimised itself. You will be fighting a losing battle where Google won’t want to rank your website based on its user experience or general website health. So make sure it’s optimised by keeping it responsive, fast, user-friendly, easy to navigate (both for the user and for Google bots), meta data in order and other best practice SEO tricks!

2. Create a back link strategy

There is no one set way to build links to your website. There are a number of different ways to build links and there are a number of ideal ways to do it for a number of different websites. The best way is to tailor the back links to the purpose of the website. For example, adding dental websites, to dental blogs and directories. Use Moz’s Site Explorer to grade the websites and prepare them for stage 4. Ensure that you include multiple pages in your strategy, e.g. finding a teeth whitening blog would make sense that you link back to your teeth whitening page. Remember what link anchor text you will use when building your links. Having a bunch of keyword links is too spammy, you need to make sure you’re linking genuine words from genuine sentences back to your site. Bear in mind, that link building is about quality, not quantity. So when choosing websites as a part of your strategy make sure you choose websites with a high domain and page authority! Remember to include

3. Write Quality Content

Quality content is key when creating a good back link profile. Copying content from other blogs will be picked up on by Google. We don’t know for sure if Google will penalise the sites linked back to, but they may not give any significant link juice to the linked pages as a result. So we would recommend steering clear! The content has to be relevant to the website, and ideally, should be genuine information that you would like people to read. After all, Google don’t want you to build links for them, they want you to build links so users can find you easier when reading through information about you online.

4. Submitting your backlinking content

Once you have found the websites you want to submit your content to, you should use Moz’s Site Explorer to categorise which sites are most valuable. You should also categorise what web page you want to add a link back to depending on the type of website you’re submitting your content to. As mentioned earlier, you should be submitting a teeth whitening blog, linking to a teeth whitening page to a teeth whitening blogging website. Once you have categorised each page, as detailed in your back link strategy you should be building the links as follows:

  • A good amount of your first backlinking should include your brand name – A study conducted by The Hoth has shown that it is near impossible to rank without any link anchor text including your brand name.
  • Highest Domain authority sites should have close to exact keyword matches (DO NOT do this for a large number of your back links though, it can pass a lot of weight but it can also be seen as spammy should it be done too much).
  • Natural Link Anchor text – Natural link anchor text can be similar to the links that we have added to this blog for the Site Explorer or The Hoth, we have linked back to them to allow ease of access for our readers, and have done so by adding the link to the most fitting text on the page, make sure you do this when writing your content.
  • Click Here anchor text – this is never usually spam, you could add ‘click here to get in touch’ with a link back to the contact page or ‘Click here to view our website’ because you’re not adding in any keywords it would be hard to make this technique seem spammy. Google will still pass link juice back to the site.

5. Social Signals

Share your articles on social media! Have links pointing back to your site from your posts, they may not always pass link juice, but we have reason to believe that Google detects the active social signals and takes them into account.

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