What to expect in content marketing this year

What to expect in content marketing this year

6th March 2018 | Lucy Mander | marketing

Social Media

Sharing content on social media is already popular, but 2018 will see more content being published on social platforms. Patients are already on social media so publishing content on these platforms makes it easier to reach out to them.


New smart devices are being created every day and content marketing can take advantage of this in 2018. Virtual assistants, AI, smart watches and smart home appliances are just some of the latest ways people are staying connected.

Personalised Content

Technological advancements will make it easier to create personalised content in 2018. Analytics can be used to learn more about each potential patient and where they are on the buying journey.

Live Streaming

Live streaming has already become popular thanks to platforms like Facebook and Instagram, but it will provide even more marketing opportunities in 2018. Practices can live stream new services, equipment, special offers or events.

Make your own influencers

Patients can become important tools for content marketing in 2018. When patients love a practice, they become brand ambassadors. Practices can focus on providing the best products, services and custom content that will encourage patients to become more vocal in their support for the brand.

If you would like any further information then please give the Dental Design team a call on: 01202 677277


Back to all news

Previous Post:
Next Post:
Five Star
Start Your Journey
The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back to us immediately and makes updating... Kiki Wilmot | Read More
Leigh is amazing. We are happy so far and looking for a long term relationship. Highly recommended. We are based in California. They have world class knowledge. Hopefully the start of a bright future. Divian Narendra Patel | Read More
Great company to work with. The team are very experienced and knowledgeable in what they do. Would highly recommend Dental Design for thier SEO and website services.... William Roberts | Read More
Dental Design has been managing our website for years now and has been really good on updating our website, Lucy Mander is the one who is our contact and has always been easy to reach and get the things done when needed... Swiss Manafi | Read More