What to expect in content marketing this year
Sharing content on social media is already popular, but 2018 will see more content being published on social platforms. Patients are already on social media so publishing content on these platforms makes it easier to reach out to them.
New smart devices are being created every day and content marketing can take advantage of this in 2018. Virtual assistants, AI, smart watches and smart home appliances are just some of the latest ways people are staying connected.
Technological advancements will make it easier to create personalised content in 2018. Analytics can be used to learn more about each potential patient and where they are on the buying journey.
Live streaming has already become popular thanks to platforms like Facebook and Instagram, but it will provide even more marketing opportunities in 2018. Practices can live stream new services, equipment, special offers or events.
Make your own influencers
Patients can become important tools for content marketing in 2018. When patients love a practice, they become brand ambassadors. Practices can focus on providing the best products, services and custom content that will encourage patients to become more vocal in their support for the brand.
If you would like any further information then please give the Dental Design team a call on: 01202 677277