Facebook Advertising: The Lowdown

28th March 2017 | Lucy Mander | Marketing, Social Media

Implementing Facebook advertising is one sure-fire technique for reaching potential patients, increasing likes and
driving website clicks.


Using Facebook advertising to increase your “Likes” can be very beneficial – once a patient likes your page, they essentially become followers of your practice, and your posts will appear on their Facebook news feed. This results in more users interacting with you and your practice, forming relationships that may end up translating to conversions in the future. Facebook ads are targeted to users based on their location, demographic, and profile information.

Where to begin?

The setup is similar to that of Google AdWords pay per click, in that you have a monthly budget which depletes each time someone completes a pre-defined action. The most important part of your ad is the image. You can write the most brilliant copy in the world, but if your image doesn’t catch a patient’s eye, you won’t get any clicks. Don’t use low-quality images or any images that you don’t have the rights to use.

Analysis Tools

You will need to monitor your performance within the Facebook interface, “Adverts Manager”. The most important metric to track is click-through rate. Your CTR affects both the number of clicks you’ll receive and the amount you will pay per click.

Top Tips

Facebook advertising features include:

• Demographic targeting:
• Location
• Age
• Gender
• Interests
• Connections
• Relationship Status
• Languages
• Education
• Workplaces
• The ability to set ad budgets
• Ad testing, in which multiple ad versions can be run simultaneously in order to compare your ad’s & ways to improve them
• Ad performance measurement tools

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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