Why should you be advertising on Facebook?

8th July 2016 | Lucy Mander | Blog, Marketing, Social Media

Do you have a Facebook page? If the answer is yes, then there are many ways to use a Facebook page beyond simply posting updates!

Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks. Facebook ads now come in several different forms. You can promote your Page, posts on your Page, actions users took, or your website itself.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a patient likes your page, they essentially become followers of your practice, and your posts will appear on their Facebook news feed. This results in more users interacting with you and your practice, forming relationships that may end up translating to conversions in the future.

Facebook ads are targeted to users based on their location, demographic, and profile information. Facebook advertising features include:

  • Demographic targeting by Facebook user data on:
    • Location
    • Age
    • Gender
    • Interests
    • Connections
    • Relationship Status
    • Languages
    • Education
    • Workplaces
  • The ability to set ad budgets.
  • Ad testing, in which multiple ad versions can be run simultaneously in order to compare your ad’s and ways to improve them.
  • Ad performance measurement tools.

Each option can be useful, depending on your audience. Most practices should focus on location, age, gender, and interests at the very least.

Imagery

The most important part of your ad is the image. You can write the most brilliant copy in the world, but if your image doesn’t catch a patient’s eye, you won’t get any clicks. Don’t use low-quality images or any images that you don’t have the rights to use.

Landing Pages

Getting a click is only the beginning, you still need the patient to convert. Make sure you send patients to a targeted, high-converting landing page. The landing page should also contain a registration form or email submit box so that you can track conversions. If you want visitors to sign up for your newsletter, show them the benefits or provide a special offer for them providing their email.

Tracking

You will also need to monitor your performance within the Facebook interface. The most important metric to track is click-through rate. Your CTR affects both the number of clicks you’ll receive and the amount you will pay per click. Facebook advertising can be a great marketing channel for the right practice.

Dental Design can now create targeted adverts to reach different audiences and meet your business goals. If you would like any further information then please give the Dental Design team a call on: 01202677277.

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