27th March 2019 | | Marketing

Here at Dental Design, we’re always looking into new ways we can help your dental practice attract new patients. Our latest research has confirmed that Facebook advertising is a great way of reaching potential patients.

How does it work?

The setup is similar to that of Google Adwords pay per click, in that you have a monthly budget which depletes each time someone completes a pre-defined action. However, it’s different in that you can have a variety of goals in mind including:

  • Boosting your post to a wider audience
  • Promoting your page
  • Sending people to your website
  • Claiming a special offer

Once you have chosen your goal, you can target your advert towards ‘your perfect patient’ who can be targeted demographically by location, age, interests, job titles and more.

Rather than using landing pages like we do for Adwords customers, we design completely bespoke imagery to show off your practice, treatment or special offer in the best possible light.

It’s possible to pick and choose the time, start date and duration of your adverts so that you can maximise the potential.

Once placing your order, Facebook Adverts are placed in the stream of information people view on Facebook, so they’re more likely to see your adverts and take action!

Each month, we’ll report back to you about your advert’s results, then refine and optimise your ad to keep improving- we certainly don’t rest on our laurels!

Our brand new Facebook Advertising package is perfect for practices looking to maximise the potential of social media on arguably the most valuable platform for dental practices, Facebook. So, if you’d like more likes for your page and more visitors to your website, Facebook Advertising is the answer. Speak to a member of our social media team for more information.

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