Are you looking for new and creative ways to increase your Twitter followers, improve your click through rates and drive traffic to your site? Who isn’t?!
Following are 5 strategies you may not have thought of. All are aimed at helping you try new ways of reaching current and potential customers or clients!
Does the link in your Twitter bio direct visitors to your homepage? If not, you could be missing out on a slew of opportunities to engage with your followers!
A Twitter landing page is a page designed specifically for your Twitter followers. It acts as a point of entry for anyone who is looking to find out more about you and what you have to offer. You are limited to 160 characters on your Twitter bio which really is not a lot of space to convey what your business is all about.
Your Twitter landing page could include:
Remember, this is NOT the time or place to push your products! However it IS a great time to give new visitors an opportunity to join your email list or download a free product.
Using hashtags is one of the best ways to reach outside your current sphere of followers.
People who otherwise may never have found out about you can potentially find you by searching for relevant hashtags. They are also a great way for YOU to find new, prospective clients!
3. Connect with Existing Customers on Twitter.
Are your existing customers on Twitter? Do you even know? Use the following strategies to find current customers and social media followers you can connect with on Twitter:
Twitter cards are a great way to turn a boring, text-only tweet into something incredible!
Twitter cards allow you to add rich media to your tweets so they stand out from the pack.
Currently Twitter offers a number of cards you can use, including:
And coming soon: The audio card! Stay tuned for more on this.
For guidance in using these for your business see my post How to Set up Twitter Cards and Why You Should.
Did you know Twitter allows you to easily embed any tweet into a blog post? It is incredibly simple to do: Just click on the ‘More’ icon next to any tweet, and select ‘Embed Tweet’. A pop up box will appear, and you just need to copy the code provided and paste it into a blog post. That’s it!
Embedded tweets let you display photos, videos or any other content you share on Twitter.com. They are also fully functional, meaning your website visitors can click reply, retweet or favorite right from your blog. This is a great way to encourage your blog visitors to follow and interact with you on Twitter without ever having to leave your site.