Traditionally people would rely on the Yellow pages or word of mouth to research for local businesses such as restaurants, hairdressers and dental practices. The advent of the internet has certainly changed people’s habits as a study by The PEW confirms. In the study, a sample of of 1087 adults were asked a range of questions related to their local business research habits.
The results of the study are below:
Of all of the people asked how they researched for local businesses:
47% say they rely most on the internet, including:
- 36% on search engines.
- 16% specialty websites.
- 1% rely on social network sites like Twitter.
31% rely most on newspapers, of which only 2% rely on the online version.
22% rely most on word of mouth from family and friends.
8% rely most on local TV, either broadcasts or the websites of local stations.
5% rely most on local radio.
So how do you take advantage of this information? Get your business online if it isn’t already! Your practice needs a website and if it is ranking highly for your selected keywords you will attract new patients. Whilst other more traditional forms of advertising such yellow pages and word of mouth are still important, if your practice doesn’t have an online presence then you are missing out on new patient enquiries (up to 50% according to this research)
Dental Design has over 10 years designing dental specific websites and running online marketing campaigns to attract new patients. If you want advice or more information please contact us on 01202677277