How to Build Your Brand

9th November 2017 | Lucy Mander | Marketing

Competitive Analysis

Who are your key competitors, what can you learn from them and what will it take to outperform them?


What is the fundamental purpose of your business that inspires everyone in the organisation to do what they do and love it?

Brand Architecture

How does your brand fit into a larger brand portfolio? How will it evolve over time? How does your brand support your approach to product development?

Creative Elements

Everything you need to put your brand into action, logo, palette, typography, imagery, tone etc.


What is the fundamental idea that you own in the consumers mind?


What is the value that you promise to deliver to the consumer?

Key Messages

What is your unique brand story, and what stories does it allow you to tell your brand audiences?

Customer Profiles

Your customer needs to be vivid in the minds of your team. Customer profiles based on real people will enable you to bring value and serve their needs.

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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