How to create a perfect “About Us” page

13 September 2016 | | Marketing

After your website gets potential patients interested in the services that you offer, they will most likely head to your “About Us” page to make sure your practice is the right choice for them.

On the web you can’t communicate with potential patients face to face, therefore the “About Us” page is an important page of your website and it should tell the user who you are by showing them what you can do for them or have done for others.

This is the one area of your website where you really have a chance to tell your story — who you are, what your practice is all about, and what makes you unique. Stand out with an ‘About Us’ page that shows off who you really are. Your page should have a welcoming tone that relates to your patients needs, while also aligning with your practice ethos.

For starters, it should be informative. It doesn’t always have to tell the whole story, but it should at least provide patients with an idea of who and what you are. A good “About Us” page always needs to have some mention of past successes, achievements etc. Giving concrete examples of why your site or blog is worth reading. A basic layout could include:

1. Headline
2. Picture
3. Highlight your skills
4. Add some personality

Make your page a feast for the eyes by considering the use of photos, timelines, videos or infographics. If people are going to seek and find your page, it makes sense to capture their attention for as long as possible.

Tips:

1. Write in the first person
2. Keep it relatable
3. Show some personality
4. Establish a conversational tone

Showing the real you connects you with like-minded people. It also helps to carve out your niche and brand. To do this you should:

1. Write less about your qualifications and more about your interests
2. Be authentic, honest and true to yourself
3. Don’t be afraid to be loud and bold

The “About Us” page is actually more about your patient than it is about you. Speak to your audience’s needs and make them feel like they belong. Particularly nervous patients who want to get to know the practice before visiting.

Imagery:

Photos don’t necessarily need to be of each individual team member. Although individual head shots do help prospective patients visualize your practice. Always use photos of real people and places. If you can’t, don’t use any photos.

Ultimately people do business with real people, not with companies!

If you would like any further information then please give the Dental Design team a call on: 01202677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents