With Social Media, the clue is in the name.Â Social Media. I’ve seen many businesses fall into the trap of writing corporately, and needlessly to say, had a very few number of followers. My two immutable rules when posting on social media are:
In terms of the content you should be sharing, again, make sure it is content a human being would like to see. As a dentist you may love to see loads of scientific images or research papers going into great depth about the technicalities of dental procedures, but your patients may not. So share stuff you feel they would be interested in. Additionally, posting links to long blog content may not be the best way to maximise user engagement; although I do recommend it as it’s good for SEO and based on the content you’re posting can attract a load of new visitors; but what I find really works and is very shareable are infographics. Infographics are really user friendly and show handy information in a fun way; social media is a perfect place for this method of information sharing.
Markoborn has posted a good blog about how why you shouldn’t only post Dental information on Social Media. There’s some good examples of non-dental posts that you can use to engage with your visitors: