More mobile-friendly websites in search results
Last month, Google announced notable changes to its algorithm that will affect the rankings of search results for users accessing Google search on mobile devices;
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
To read the announcement in full, please click here.
What does this mean for me?
Ultimately, Google is promising to penalise sites that are not mobile-friendly by dropping them from its search results (when a search is performed from a mobile device). Therefore, if your site is not deemed mobile-friendly, you will be missing out on upwards of 40% of all search traffic.
Is my site mobile-friendly?
Google has released a tool to allow website owners to check to see if their website is mobile-friendly, to take the test, please click here.
How can I make my site mobile-friendly?
Google has stated that its preferred mobile solution is a ‘Responsive design’ which involves creating a fully responsive and fluid layout for your website, that adapts perfectly for all device resolutions like mobiles, tablets and desktops.
This can be achieved by converting your existing website to a responsive design or, undergoing a website re-design to best practice standards.
Google rarely makes announcements regarding changes to its algorithm, it very rarely gives pre warning and it almost never uses phrases such as ‘significant impact’. This latest announcement is a huge indication as to the scale of effect these changes will have on search rankings.
Give us a call on 01202 677 277 if you wish to learn more about the above or, to chat through converting your existing website to a responsive design.