We all know that online reviews are important to your business. Reviews help build your dental practice’s online reputation, boost website rankings and help drive traffic to your site. While these are all positives, the question many practice owners want to know is:
Will investing in a review building strategy increase revenue?
Well, a new study from Womply answers just that question.
The results show the link between online reviews and revenue within the health and medical sector. Often dental practice’s focus solely on gaining a clean sheet of 5* reviews and are reluctant to proactively ask for reviews incase a negative comes through. However, this study found that it is not the overall star rating, but the number of reviews that has the strongest correlation with revenue. While this might seem obvious, as the practice’s who have the most reviews probably have the highest patient base and are also likely to be the most active with marketing efforts. However, it is important to note that negative reviews do not impact revenue levels, as long as the review is effectively responded to. Patients even expect to see negative reviews and are likely to question the authenticity of dental practices that haven’t got any negatives.
In all, the study found that within the health care industry, those centres with the highest revenue were those that had:
Source: Womply.com – Read the full article here.