Why Page Speed Is So Important

First impressions are vital on the web!

Page loading time is an important part of any website’s user experience and is becoming a more important factor when it comes to search engine rankings.

Every practice wants to increase their conversion rates and reduce their exit rates. And, studies show that one of the key reasons why exit rates may be hitting the roof is poor page load performance.

Your website visitors make an instant judgment about you and your practice. If your website loads fast, you’ve instantly made a strong first impression. We consider fast websites to be professional and reliable. A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s really difficult to turn around that negative first impression.

“40% of people abandon a website that takes more than 3 seconds to load.”

“47% of consumers expect a web page to load in 2 seconds or less.”

When we’re on the move, we tend to be even less patient. It’s clear that we all expect quick results whether we’re on a laptop, desktop, tablet, or mobile phone. Think about how you use the internet every day. You’re looking for quick answers and immediate results.

“73% of mobile internet users say that they’ve encountered a website that was too slow to load.”

When it comes to well-known and authority sites, people are willing to wait a little longer. If you’re Google or Facebook, visitors will tolerate a small delay, because they’re an established name. Unfortunately, for small businesses and startups, you don’t always have that luxury. It’s best to be as fast as possible right from the start.

10 things you can do to speed up your site:

  • Minimize HTTP Requests
  • Reduce server response time
  • Enable compression
  • Enable browser caching
  • Minify Resources
  • Optimize images
  • Optimize CSS Delivery
  • Prioritize above-the-fold content
  • Reduce the number of plugins on your site
  • Reduce redirects

If you would like any further information then please give the Dental Design team a call on: 01202 677277



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