Predictions for 2012!
Following on from my previous post reviewing Revive Her Drive SEO for 2011, here at Dental Design we have made the following predictions……watch this space!
Plenty More Privacy/Analytics Headaches
The rollout of SSL search from Google has only just started, with an increase in the number of queries affected widely anticipated. However, if the ICO don’t back down on the cookie directive law, this could only just be the start!
If you can only track users who opt in to allowing cookies this will have an extremely significant impact on how we measure website performance via analytics. So this is definitely the big one to look out for in 2012.
Shifting Facebook Demographics
I expect that this will be the year that teenagers leave Facebook in droves. The kind of growth this platform has seen can’t continue – and young people will be the first out of the door. Not only do they currently have to see their parents’ status updates, their parents can see theirs. No teen wants that.
Marketers are going to have to make a real effort to remain on top of this changing market and make sure they know where the teenagers go.
Unification of SEO and PR… With HR
SEO and PR have gradually become more integrated. Expect this trend to continue in 2012. What could be even more interesting will be larger companies using their employees to aid their marketing.
From Twitter, to Facebook, to YouTube – businesses will increasingly ask their employees to get involved in their online promotion. This could blur the boundaries between professional and social profiles, so firms will need to set out ground rules before using their workforce this way.
Tablets Taking Over
For so long the focus has been on mobile, but companies can’t risk missing the latest boat. Tablets are rapidly becoming the norm; eMarketer is predicting there will be 90 million tablet users by 2014.
This could help unify TV and online marketing. Research agency Sparkler found that 51 percent of all tablet use occurs while the owner is watching TV. It’s a downtime device and so in 2012 businesses need to ensure their marketing strategies take advantage of this.
From all of us here at Dental Design we wish you a very happy & healthy 2012!
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