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Reasons to go for a mobile-friendly website

It’s 8 am, you are in the lift on your way down to pick up your car to go to work, and you realise you’ve accidentally forgotten your mobile phone at home. You quickly run upstairs, pick it up and, you are late!

12.30 pm – time to have lunch! You quickly unwrap your sandwich, and while eating it, you check Facebook. Does this sound familiar?

I could mention many examples of using the smartphone during the daily routine. I could actually give you 150 examples, as this is the average that a smartphone user checks the mobile phone per day, according to Business Insider UK.

Therefore, it’s a fact that consumers are quickly going mobile and it’s not just e-commerce sites which should be mobile friendly. It doesn’t matter what industry you are in, consumers are content hungry, and businesses should provide a positive mobile experience.

Do you need more reasons to go mobile-friendly? If so, here are some:

  • There are now more mobile devices than people in the world.
  • According to Google, more than 67% of people said they are more likely to buy something online when visiting a mobile-friendly website but 61% would leave the site if the mobile experience was negative. That’s called bounce rate, and it should be as low as possible, as it’s the percentage of visitors who navigate away from the site after viewing it.
  • Smartphones and tablets are quickly becoming the favourite method of accessing the internet and more than 50% of users connect to the internet via these devices.

It’s pretty clear that the slogan ‘Nokia, Connecting People’ makes more sense now than ever.

Check if your website is mobile-friendly here. If it isn’t, give us a call on 01202 677 277 and find out how we can help.



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