SEO Alphabet
Anchor Text – A clickable text in a hyperlink, should be keyword rich
Back Link – An incoming link to a website from another website, it’s always better to have less high quality links than more low quality ones
Content – Every piece of information on a website – text, images, videos, animations etc; having quality content is the most important part of SEO
Deep Linking – Building links to inner pages of a website and not only the home page, which makes link building campaign look very natural
External Links – Links that lead to a website on a different domain, especially important when it’s high authority website or blog
Fresh Content – New, interesting and relevant pieces of information (text, images, videos); it’s important to update content at least once a month
Google Search – Most used search engine on the Internet with over 3 billion searches every day, so it’s important to have your website optimized for Google Search
Headings – Used to briefly describe and introduce the subject of next section; should include keywords and keyword phrases
Internal Links – Links from one page on a site to another page on the same site; help with spreading link juice and navigation on the site
Javascript – A scripting language that adds various dynamic features when embedded in HTML; not everyone can see that content so be careful
Keyword – A word or phrase that users write in the search engine; should be mentioned on the website but not too often; it’s recommended to use different forms of the main keyword
Link Building – Process of creating incoming links to your website to increase its authority and search ranking; should be as natural as possible with links from high authority websites
Meta Description – A short description of the content on the page; should be relevant and unique to the page and keyword rich
Niche – A subject of the website, a topic the content is focused on; important for finding keywords
Organic Search Results – Unpaid search results, organized by relevancy; most clicks on search results are on the organic search results
Penalty – A punishment for a website that search algorithms define as spam; prevents the site from ranking highly
Quality over quantity – Whether it’s about links or content, quality is always more important than quantity
Redirect – Several methods used to change the address of a landing page, usually when a site is moved to a new domain
Social Media – Websites used by people to share content with others; very important part of SEO
Trust Rank – A search relevancy algorithm that gives more weight to links coming from relevant and trusted websites; it’s increased by having more links from high authority sites
URL – A web address unique for every website, made out of letters, numbers, dots and lines, including keywords or keyword phrases too
Visits – Number of users that opened a website; increased with quality content, good SEO and more social shares
Wordpress – Easy to use open source blogging platform with thousands of customizable themes and plugins; great for SEO
XML – A simple, very flexible text format used to make it easy to format information using technologies such as RSS
YouTube – Google owned video sharing platform, one of the most popular websites on the whole WWW; very useful for viral marketing; embedding YouTube videos inside webpages increases content quality
Z … If you would like any further information then please give the Dental Design team a call on: 01202677277 =)
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