Social Media Content & Trends

19th February 2019 | Lucy Mander | Social Media

Social Media Trends

Video

More and more practices are promoting themselves with live videos and stories.

Influencer Marketing

Utilising non-celebrity influencers continues to engage patients through relatable content.

Disappearing Content

Content that lasts for only 24 hours highlights the urgency of an offer, incentivizing patients.

Transparency

Practices are learning to be more transparent with their patients as it’s easier for patients to them share their opinions.

Interactive Chatbots

Marketing over direct messages is increasing in popularity as they become more user-friendly.

Your Social Media Content Calendar

Create Monthly Goals

Start small, be specific and set a realistic time frame to achieve each goal.

Determine what you will share

Plan content around the campaigns and goals you want to achieve.

Create the calendar template

Use Google Docs spreadsheets to plan your content.

Add content to the calendar

Add posts from your working library and colour code each type of content.

Gather and create content

Research, gather your content, write blog posts, and share images.

Track posts and promotions

Use a spreadsheet to track the dates you share content on each social channel.

If you would like any further information then give the Dental Design team a call on 01202677277.

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