Social Media Trends For 2019

19th December 2018 | Lucy Mander | Marketing, Social Media

Augmented Reality

Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them.

User-generated content

One of the best ways to get authenticity is through user-generated content. This isn’t a new idea but there are new ways to use it. User-generated content is any unpaid content that is made by your audience and includes blog posts, personal stories pictures and video.

Transparency

Businesses are learning to be more transparent with their customers as it’s easier for customers to share their opinions.

Social listening

Social listening is the use of a tool to listen to what is being said about your brand or about certain keywords across the internet.

Video Marketing

More and more businesses are promoting themselves with live videos and stories. Brands who continue to invest in video and to make quality video content will continue to see strong results from it.

Influencer Marketing

Utilising non-celebrity influencers continues to engage customers through relatable content.

Facebook Live

Live streaming is as important as video because it combines a few trends – the authenticity, the genuine interaction and the visual content.

YouTube influencer marketing

There’s no escaping the power of YouTube with influencers having hundreds of thousands of followers and making a huge amount of money from it. But it isn’t just about putting out video content and making money. Build that trust with great content and you can see the benefits.

Messenger Apps & Interactive Chatbots

Marketing over direct messages is increasing in popularity as they become more user-friendly.

Disappearing Content

Content that lasts for only 24 hours highlights the urgency of an offer, incentivising buyers.

If you would like any further information then give the Dental Design team a call on 01202677277.

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