Succeed with Social Media Marketing

24th November 2017 | | Social Media

Social Media is a vital part of a business’s marketing strategy and overall success. With an established social presence a business has the ability to instantly reach out to their targeted audience and share valuable content, photos, videos, and products of their customer’s interest. Without a strong presence, businesses are missing out on the most popular and modern way to increase brand awareness and traffic for their company.

Facebook

  • Use a recognisable profile picture and attractive cover photo
  • Incorporate links to your website within your profile description
  • Implement call to action buttons on your page
  • Share high-quality photos and videos
  • Respond to comments from your fans
  • Place your Facebook page as a widget on your website to increase followers
  • Create contests and giveaways for your audience
  • Experiment with Facebook Advertising to grow your brand and sales

Best times to post

  • Thursday, Friday, Saturday and Sunday
  • 1pm to 3pm

Twitter

  • Use a high-contract brand image for your profile
  • Include your business URL in your bio with a call to action
  • Keep your tweets short, mix in funny and factual information
  • Utilize images and photos to increase engagement
  • Use hashtags in your tweets
  • Respond to questions users ask and tweet out questions to increase engagement

Best times to post

  • Monday, Tuesday and Wednesday
  • 12pm to 1pm and 5pm to 6pm

Instagram

  • Make your brand known and easy to recognize visually
  • Place a detailed description of your business and link back to your website on your account
  • Post high-quality content
  • Research hashtags and use the ones your audience has interest in
  • Follow users within your niche
  • Mix in fun and humor

Best times to post

  • Sunday, Monday, and Thursday
  • 2pm to 4pm and 8am to 9pm

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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