Why Pay Per Click?

29th June 2018 | Lucy Mander | Marketing, Pay Per Click

PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…

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Pay Per Click Tips For Your Small Business

6th December 2017 | Lucy Mander | Pay Per Click

Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…

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Your PPC Landing Pages

26th July 2016 | Lucy Mander | Marketing, Pay Per Click

Every time you Google something, you’re likely to see an ad matching your query. Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize Return on Investment. When a visitor clicks…

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Why should you be advertising on Facebook?

8th July 2016 | Lucy Mander | Blog, Marketing, Social Media

Do you have a Facebook page? If the answer is yes, then there are many ways to use a Facebook page beyond simply posting updates! Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or…

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Helpful Marketing Tips for your Practice

9th March 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social Media

Great marketing tips to help grow your practice… Create and use business cards Use your website on a regular basis Make your website mobile friendly Write a blog and share interesting practice updates on a weekly basis Listen to your…

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Should you be advertising on Facebook…

4th March 2016 | Lucy Mander | Marketing, Social Media

Deciding how, where and when to advertise your practice online can be a daunting task. Often practices don’t realise that they can spend as little as £1 a day and still get decent results. Facebook isn’t new to advertising, but…

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New Year, New Strategy – Increase traffic to your website!

10th December 2015 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social Media

The goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…

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5 ways to improve your existing logo

5 ways to improve your existing logo

24th August 2011 | ddl-admin | Creative Design, Marketing

I came across an interesting article on one of the forums that I regularly read through,  about updating an existing logo. Its not something that a lot of small business do, with the fear of alienating or losing existing customers,…

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The fold – does it matter?

The fold – does it matter?

11th July 2011 | ddl-admin | Creative Design, Internet

I came across an interesting article recently, debating the use and more critically, the importance of using “the fold” in webdesign. Whilst its origins are a basic principle in print, especially in newspapers, does it have a place in web…

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