5 Tips To Improve Quality Score And Ad Rank

20th September 2018 | Rosie Littlejohns | Pay Per Click

Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….

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5 Ways To Replace Review Extension In Google Ads

30th August 2018 | Rosie Littlejohns | Pay Per Click, Uncategorised

Back in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…

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Google AdWords: What Are Match Types?

4th April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per Click

Using Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…

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Important PPC metrics for your Dental Campaign

26th May 2017 | Marcus Amberton | Marketing, Pay Per Click

PPC, in our view, is one of the most importance channels that can drive traffic to your Dental Practice’s website. Your ads are immediate visible and ,unlike SEO, you can target multiple locations (especially useful for clinics in London). It…

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4 tips to boost ppc performance

8th April 2016 | Faye Harris | Blog

Have you ignored your PPC account for a while? Or perhaps you’re just launching into the world of adwords and you want to give your campaign some immediate love? Here’s 4 tops tips to give your pay per click campaign…

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All you need to know about Google AdWords

5th February 2016 | Lucy Mander | Marketing, Pay Per Click

Pay Per Click enables you to quickly get your website listing on the sponsored results section of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through…

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Adwords Quality Score

19th June 2015 | Marcus Amberton | Internet, Marketing, Pay Per Click

Running a successful PPC campaign requires a fair bit of work and constant optimisation in order to improve performance. One of the main things we work on as part of a client’s on-going PPC management is improve the campaign’s quality…

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The Ultimate PPC checklist

13th March 2015 | Marcus Amberton | Pay Per Click

A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…

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Adwords goes social with +Posts

Adwords goes social with +Posts

28th May 2014 | Faye Harris | Social Media

Google is expanding their display network offering and are going social with +Post ads. In this blog post you will find out what +Post ads are and how you can use them to promote your dental practice to an even…

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Troubleshooting Guide To Some PPC Issues

Troubleshooting Guide To Some PPC Issues

20th March 2014 | Leigh Brown | Pay Per Click

It is likely that even the best PPC manager will see unexpected changes to the statistics of the PPC accounts they manage. Luckily, understanding what is happening and being able to seek out a solution to the issue, if indeed…

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