How to Build Your Brand

9th November 2017 | | Marketing

Competitive Analysis Who are your key competitors, what can you learn from them and what will it take to outperform them? Why? What is the fundamental purpose of your business that inspires everyone in the organisation to do what they…

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What to consider when re-branding your practice

4th November 2016 | | Marketing

Re-branding is an essential part of keeping your brand up to date. Get it right and you’ll reap huge benefits. Define your objectives What’s your USP? Why is your service unique? Market Research – Identify your competitors Identify industry trends…

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Do you need to update your social identity?

18th February 2016 | | Blog

Have you just redesigned your dental practice’s website? Don’t forget your social media pages too! In this article learn how to ensure that your practice marketing is consistent across the web. #1: Give Your Audience a Sneak Preview Some dental…

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How to brand yourself?

9th February 2016 | | Marketing

Branding today is more than a logo, it’s about your reputation. Your brand and reputation is the one thing that will set you apart from your competition as it’s a way to attract and communicate with your audience. Patients are often…

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Ensure Your SEO Supports Your Practice Ethos

Ensure Your SEO Supports Your Practice Ethos

23rd April 2014 | | Search Engine Optimisation

Many people forget the importance of SEO and how it supports their business. How your practice is displayed in search is commonly overlooked whilst trying to rank for desired non-branded keywords for example “Teeth Whitening *location*”, “Dentist *location*”. Its important…

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common mistakes designers make when creating a logo

common mistakes designers make when creating a logo

21st September 2012 | | Creative Design, Internet, Marketing

My previous blog post highlighted a range of mistakes that should be avoided when designing and planning your dental website. Carring on with this theme, the following post covers a range of factors worth considering when designing your dental logo…

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Logo Design

Logo Design

15th May 2012 | | Creative Design, Internet, Marketing

Designing a logo, or even coming up with a good idea, can often take time and effort. The key to designing an eye catching, effective logo that will really stand out to your clients is to ensure that your logo…

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Twitter Launches Brand Pages

Twitter Launches Brand Pages

9th December 2011 | | Search Engine Optimisation

Hot off the heels of Google+ last month, Twitter announced yesterday that they will also be launching brand pages as part of the major overhaul of their site. Currently, brand pages are only available to 21 major marketers. These include:…

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5 ways to improve your existing logo

5 ways to improve your existing logo

24th August 2011 | | Creative Design, Marketing

I came across an interesting article on one of the forums that I regularly read through,  about updating an existing logo. Its not something that a lot of small business do, with the fear of alienating or losing existing customers,…

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