Core Local Search Ranking Signals

11th January 2019 | | Marketing

Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…

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How to market your Dental Practice online

13th March 2018 | | Blog

Having a professional online presence is crucial for any business today. By marketing your dental practice well, you will be able to attract high-quality, reliable patients. Add Google Analytics to your website Optimize the metadata on your website Update your…

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The strongest words in Marketing

24th May 2017 | | Marketing

Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your practice….

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What is an FAQ page and how can it help your online marketing?

19th May 2017 | | Marketing, Search Engine Optimisation

An FAQ page, typically for treatments, provides answers to common queries that are asked repeatedly, or questions that your patient might find embarrassing to ask. By providing them in one place you don’t have to answer them multiple times, and the…

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Dental Marketing Predictions For 2017

19th December 2016 | | Blog

We may not quite be at the end of the year yet; Christmas tends to be a time of celebration and reflection on the previous 12 months. It’s also a good time of year to consider your marketing efforts of…

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Inbound v Outbound Marketing

30th November 2016 | | Marketing

Do you know the difference between inbound and outbound marketing? What if I tell you that you’ve most likely been, or are still doing, both of them. Outbound Marketing (push marketing) is considered the more traditional or classic form of…

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Pokemon Go

15th July 2016 | | Technology

I never thought the day would come when I would be writing about how an augmented reality video game might benefit local businesses. But some savvy businesses have used the new Pokemon Go app as an opportunity to turn Pokemon hunters into…

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SEO Alphabet

13th June 2016 | | Marketing, Pay Per Click, Search Engine Optimisation, Social Media

Anchor Text – A clickable text in a hyperlink, should be keyword rich Back Link – An incoming link to a website from another website, it’s always better to have less high quality links than more low quality ones Content…

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What is Call Tracking and Why Should I Care?

22nd May 2016 | | Marketing

Most Dental Practices will measure their online marketing performance via metrics such as search rankings, visitor numbers and email enquiries. Whilst business done online is increasing, people will still use the phone to enquire about a treatment or to register…

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