Core Local Search Ranking Signals

11th January 2019 | | Marketing

Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…

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Online marketing: SEO or PPC

4th May 2018 | | Marketing

Every business recognises the importance of being found in search engines. Traditional marketing such as leaflets has lost its effectiveness due to search engines empowering consumers with the means to find the answers they are looking for when they need…

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Local Marketing in 2018

12th January 2018 | | Search Engine Optimisation

Search engine optimisation is in a constant state of flux. Every month we see Google experimenting with their algorithms, modifying the importance that some factors have and devaluing others. But, it’s not only the changes occurring in Google that are…

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The danger of broken links and redirects

23rd November 2017 | | Search Engine Optimisation

Broken links and redirects can be harmful to your website’s SEO. As you may know the number of quality links pointing back to your dental website affects your website’s rankings and traffic, and that obtaining these links in the first…

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Do Google Posts help improve your ranking?

10th November 2017 | | Search Engine Optimisation

It has been a few months since Google added the Google Posts feature to its Google My Business service. Google Posts allows dental practices the opportunity to add offers, events and news to their business listing and display this in…

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Local SEO for Dentists: What’s it all about?

8th November 2017 | | Search Engine Optimisation

Search engine optimisation (SEO) is complex. Google has over 200 ranking factors in their algorithm – 200! There are no exact formulas which will lead to ranking success, and each website may require a unique strategy. However, with over 17…

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SEO or Paid Ads?

16th June 2017 | | Marketing

Online marketing isn’t easy. There are many ways to promote your dental practice online: in paid ads, in organic listings, in social media – but what should you be doing to help promote your business online? Firstly, we need to…

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What You Need To Know About Sitemaps

13th April 2017 | | Search Engine Optimisation

What are sitemaps? A sitemap is a model of a website’s content designed to help both users and search engines navigate the site. The most popular type of sitemap webmasters create is a XML sitemap. In order for search engines,…

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Keywords in your URL

10th March 2017 | | Search Engine Optimisation

The SEO community has been debating for years about whether or not there is any value in having keywords in your domain or URL. Webmaster Trends Analyst John Mueller has stated in the past that the inclusion of keywords in…

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