Google AdWords: What Are Match Types?

4th April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per Click

Using Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…

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How to market your Dental Practice online

13th March 2018 | Lucy Mander | Blog

Having a professional online presence is crucial for any business today. By marketing your dental practice well, you will be able to attract high-quality, reliable patients. Add Google Analytics to your website Optimize the metadata on your website Update your…

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The Benefits of Remarketing

23rd March 2017 | Lucy Mander | Marketing, Pay Per Click

What is remarketing? Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you…

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Eerie PPC Errors

28th October 2016 | Marcus Amberton | Marketing, Pay Per Click

It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…

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Helpful Marketing Tips for your Practice

9th March 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social Media

Great marketing tips to help grow your practice… Create and use business cards Use your website on a regular basis Make your website mobile friendly Write a blog and share interesting practice updates on a weekly basis Listen to your…

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Google Adwords PPC is shaken up!

23rd February 2016 | Faye Harris | Blog

It has been confirmed that from this week, pay per click advertising using Google Adwords is having a major shakeup. Google aren’t afraid of testing out new layouts and ways of doing things, as we’ve seen in the past with the…

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All you need to know about Google AdWords

5th February 2016 | Lucy Mander | Marketing, Pay Per Click

Pay Per Click enables you to quickly get your website listing on the sponsored results section of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through…

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New Year, New Strategy – Increase traffic to your website!

10th December 2015 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social Media

The goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…

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Google AdWords Turns 15

13th November 2015 | Marcus Amberton | Internet, Marketing, Pay Per Click

Google AdWords launched with less than 400 advertisers in 2000. Now, more than 1 million advertisers generate billions of revenue for the search giant. AdWords indisputably changed the trajectory of online advertising with its self-serve keyword bidding system and propelled Google to become the multi-billion-pound business…

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10 Tips For Top PPC Landing Pages

10th September 2015 | Faye Harris | Pay Per Click

A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets potential patient expectations and works as hard as it can…

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