Online marketing: SEO or PPC

4th May 2018 | | Marketing

Every business recognises the importance of being found in search engines. Traditional marketing such as leaflets has lost its effectiveness due to search engines empowering consumers with the means to find the answers they are looking for when they need…

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The danger of broken links and redirects

23rd November 2017 | | Search Engine Optimisation

Broken links and redirects can be harmful to your website’s SEO. As you may know the number of quality links pointing back to your dental website affects your website’s rankings and traffic, and that obtaining these links in the first…

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Do Google Posts help improve your ranking?

10th November 2017 | | Search Engine Optimisation

It has been a few months since Google added the Google Posts feature to its Google My Business service. Google Posts allows dental practices the opportunity to add offers, events and news to their business listing and display this in…

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Local SEO for Dentists: What’s it all about?

8th November 2017 | | Search Engine Optimisation

Search engine optimisation (SEO) is complex. Google has over 200 ranking factors in their algorithm – 200! There are no exact formulas which will lead to ranking success, and each website may require a unique strategy. However, with over 17…

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A brief history of search engines and SEO

11th September 2017 | | Internet

Search engine optimisation (SEO) is perhaps the most important online marketing activity. With most consumers turning to search engines to find the answers to their questions, you will want to be at the top of the ranks when the search…

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What You Need To Know About Sitemaps

13th April 2017 | | Search Engine Optimisation

What are sitemaps? A sitemap is a model of a website’s content designed to help both users and search engines navigate the site. The most popular type of sitemap webmasters create is a XML sitemap. In order for search engines,…

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Keywords in your URL

10th March 2017 | | Search Engine Optimisation

The SEO community has been debating for years about whether or not there is any value in having keywords in your domain or URL. Webmaster Trends Analyst John Mueller has stated in the past that the inclusion of keywords in…

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Emojis in SERPs are back!

3rd March 2017 | | Search Engine Optimisation

Emojis, the small images or icons used to express emotions, have been used in digital communication for years. They originated from Japan due to the increasing pressure mobile phone companies were under to support their users’ obsession with using images…

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Improve Your Click Through Rate Today

9th December 2016 | | Marketing

Every company is fighting to be more visible online than their competitors. With the top position in Google search results gaining 33% of the traffic (Search Engine Watch), companies are spending an increasing amount of time and money on improving…

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