Google’s Project Beacon

6th August 2018 | Leigh Brown | Technology

A package arrived today from Google, imagine our excitement. Opening the box, we were presented with something that resembled a paperweight – why have we been sent this? Confused we dug out the rest of the contents of the box…

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Local Marketing in 2018

12th January 2018 | Leigh Brown | Search Engine Optimisation

Search engine optimisation is in a constant state of flux. Every month we see Google experimenting with their algorithms, modifying the importance that some factors have and devaluing others. But, it’s not only the changes occurring in Google that are…

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What is PPC?

12th July 2017 | Lucy Mander | Pay Per Click

A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…

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Bing’s Reward Programme

8th June 2017 | Leigh Brown | Technology

Every business experiences competition online. Companies compete to persuade users to purchase their products or use their services over their competitors. Google is known as the go-to place for most users when carrying out searches for products and services. They…

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Google’s Advancements in Technology

19th May 2017 | Lucy Mander | Marketing

Google are making quite big advancements, one of which you’ll be able to view businesses from street level and pull the business listing via your camera, potentially making Google reviews even more accessible! So what was announced at Google’s annual developer…

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Search Engine Statistics

24th March 2017 | Marcus Amberton | Internet, Search Engine Optimisation

What do you say when you search for something online? You ‘google it’. Most Dentists know that it is more important to rank well for Google rather than Yahoo or Bing but how much market share does Google actually command…

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The essential HTTPS guide (and why it should be installed on your hosting)

17th February 2017 | Marcus Amberton | Internet

HTTPS is the secure version of HyperText Transfer Protocol (HTTP) the ‘S’ standing for ‘Secure’. In its most basic form, it establishes an encrypted, secure connection between a user’s browser and the server that hosts a website. The data sent…

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How to speed up your website

3rd February 2017 | Marcus Amberton | Blog, Marketing

Website loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors.  Nowadays people don’t have the patience to wait more than five seconds for a page to load. If…

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Google +: The Lowdown

27th January 2017 | Lucy Mander | Social Media

Google + is more about data than the social aspect. It allows you to expand your businesses web presence by sharing and building a following as people discover, +1 and re-share your posts with others. Why? Great SEO benefits because…

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