Marketing Tips for Small Businesses

27th December 2018 | Lucy Mander | Marketing, Search Engine Optimisation, Social Media

Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…

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Social Media Trends For 2019

19th December 2018 | Lucy Mander | Marketing, Social Media

Augmented Reality Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them. User-generated content One of the best ways to get…

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The festive season is upon us … is your practice ready?

23rd November 2018 | Lucy Mander | Marketing

Christmas is just around the corner, but there is still time to consider your marketing for the festive season! So what should we be thinking about over the next 4 weeks? 1. Special Offers Are some of your products and…

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The Future of Video Marketing

9th November 2018 | Lucy Mander | Creative Design, Marketing, Technology

Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put…

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Why Search Engine Optimisation?

2nd July 2018 | Lucy Mander | Marketing, Search Engine Optimisation

Search Engine Optimisation is essential for increasing your website’s visibility. Without it, your site will find it hard to stay on top and eventually fail to show up for those keywords you want to rank for. Ensuring your site shows…

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Why Pay Per Click?

29th June 2018 | Lucy Mander | Marketing, Pay Per Click

PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…

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How to build an engaged email list

23rd March 2018 | Lucy Mander | Marketing

Email marketing gives you the capacity to deliver your messaging straight to the inboxes of your potential patients. Email marketing only works however if subscribers want to receive emails from your practice. Reaching the right audience with the right message…

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What to expect in content marketing this year

6th March 2018 | Lucy Mander | Marketing

Social Media Sharing content on social media is already popular, but 2018 will see more content being published on social platforms. Patients are already on social media so publishing content on these platforms makes it easier to reach out to…

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Link Building Strategies to use in 2018

15th February 2018 | Lucy Mander | Marketing

Link building is the process of getting other websites to link back to your website. All practices should be building links to drive referral traffic and increase their site’s authority. Search engines use links to crawl the web; they will…

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